Set to open to the public June 18th on South Pearl Street in Washington Park Neighborhood

JUNE 15, 2021 (Denver, CO): Gruvi, a line of non-alcoholic beer and wine, is opening their first alcohol free tasting lounge pop-up in Denver, Colorado. The tasting lounge will open to the public at 3 p.m. on Friday, June 18 with plans to run through the summer.

With Colorado being a brewery mecca, Gruvi aimed to create a tasting lounge meant to emanate your favorite watering hole while offering a casual, boho chic space where you can come catch up with friends, meet the community and enjoy a delicious brew or zero proof cocktail. It is a space for everyone, not just those that remain sober. Gruvi will feature both specialty beers exclusive to the taproom and their full product line-up. Indoor and outdoor seating, games, live music and food trucks will be available. On opening weekend, guests can purchase a limited edition beer glass designed by local Denver artist Olive Moya with all profits donated to Art from Ashes.

“The alcohol-free space is quickly growing and many are starting to explore healthier alternatives to alcohol, but the biggest thing still lacking is sober-centric public spaces for people to socialize without the booze,” says Anika Sawni, Co-Founder of Gruvi. “Grüvi’s mission is to provide a beverage that allows people to be healthy while also staying social. It was pretty much a no-brainer that we wanted to create a pop-up space that pushed the boundaries in what an alcohol free setting could look and feel like. We can be real, intimate, comfortable, sober and still have a great time.”

Gruvi first launched in the summer of 2019 in Denver. Since then, they have expanded to 6 other states, launched 5 new flavors and expanded internationally. Gruvi is currently available in over 1,500 locations across the U.S. and has retailer partnerships with Whole Foods, Natural Grocers, and Total Wine & More. The business grew over 5x in 2020 and is expected to quadruple in 2021 as more consumers seek high quality social beverages without alcohol.

“To date, we've been able to accomplish so much more than we ever thought with our small, but mighty team,” commented Niki Sawni, older brother to Anika and Co-Founder of Gruvi. Our main objectives this year are to continue to grow our Gruvi family by connecting with people that share the same passion we have towards living an alcohol free lifestyle, while continuing to innovate the alcohol free category. We’ll be introducing new products and investing in new exciting technologies. 2021 will be an exciting year for Gruvi.”

The Gruvi Taproom is located at 1455 South Pearl Street Denver, CO 80210. It will be open Thursday and Friday 3 p.m. to 10 p.m. and Saturday and Sunday 12 p.m. to 10 p.m.For more information about Gruvi and the Denver taproom, please visit www.getgruvi.com or follow Gruvi on Instagram at @getgruvi.