Freshman Bath Soak, Flewd, Just Made Varsity
They may be young, but they know their way around a tub. Flewd, fresh to the market by a month and already toting an impressive resume, takes self-care one step further. Unafraid to confront the mental toll COVID provides and devoted enough to go through years of scientific journals to ensure their product is effective, Flewd combats stress, muscle aches, and insomnia via transdermal bath soaks. In their six weeks of being on the market, they’ve already received responses praising their affordable, yet effective soaks.
Ache Erasing Bath Treatment, $8.95
Michael Lupo, the founder of Flewd, places a massive emphasis on really, three things: attainability, capability, and sustainability. People are stocking their top shelves with rising stacks of products promising calming and relaxing benefits. Not to bring in linguistics (but to bring in linguistics), self-care is defined as “the practice of taking action to preserve or improve one’s own health.” Taking care of yourself can be something as simple as an extra five minutes, but the best form of self-care is prolonged, effective, and preserved care. The rising cost of products, the increasing amounts of stress, and the lack of tangible results don’t align. Rather than throwing your money at the problem, why not just soak in it?
Anxiety Destroying Bath Treatment, $8.95
In addition to becoming the first “transdermal nutrient solution to combat daily stress at its source,” Flewd is also curating specific mix tapes dependent on your soak. Insomnia-Ending featuring Nick Hakin, Ache Erasing paired with Jorja Smith, and Anxiety Destroying coming in with Blood Orange. While Flewd is new, they’re clearly taking notes from other major performance-based brands. Lupo and co. have created something more than an icy hot patch for the tub. They’ve created an experience for just $8.95 – an easy, fluid experience that lingers long after you step out of the bath.
Written by Jenna McGoldrick
