Catching Up With Jaime Molina This Year's Breckenridge Brewery X Never Summer Artist Series Snowboard Designer
We had a chance to catch up with Jaime Molina the designer of this years Breckenridge Brewery Artist Series Snowboard. Each year the brewery sets out to choose a designer to come up with an amazing design for their upcoming snowboard in partnership with Never Summer Industries. This year local favorite (one of ours) Jaime Molina got the distinct honor. Molina goes by the moniker Cutty Up on Instagram and you have probably seen some of his work all over town. With a unique style it was only fitting to come up with this years amazing board. The board will be on hand at the Opening Day Party to take place on Saturday November 10th at Punch Bowl.
U5280: How long have you been doing art?
Jaime: I've been making things my whole life I guess. It's been a long road to making a living off of my art solely, but it's been worth the wait.
U5280: How did you get started?
Jaime: Like I said, I've been making art in various forms my whole life, but eventually I studied art at Metro State and got a BFA with an emphasis in printmaking. After that I started having art shows around town and I just kept building things from there.
U5280: If you weren’t doing art, what other passions or professions would you have chosen?
Jaime: I really enjoy cooking. Maybe Culinary school? I used to do home remodeling and I really enjoyed that as well. The process of tearing things down and seeing how things are made has always fascinated me. I used to take apart electronics and other appliances when I was little to see how they worked. It's kind of a similar process. With the home remodeling I had the chance to build it back up in a new way which is pretty gratifying.
U5280: There seems to be a rebirth in street art in Denver, how does it feel being part of that movement?
Jaime: There are so many great artists and makers here in Denver. I'm super grateful that I get to make art in an era where artists here are getting recognition for their work from a much broader audience. The high visibility and impact that street art and graffiti have is a valuable tool for artists to reach people that may not otherwise discover art in traditional formats. These new additions, in the forms of murals and other street installations, are valuable assets to the culturural landscape of Denver. I always point out to people that question whether it's worth it for the city of Denver or private businesses to invest in these types of works, that this is the kind of thing that people will remember when they visit our city. No one will go home and tell their friends about the fantastic billboards and advertising we have here. They will share photos of vibrant art and culture and think of the connection they had to it. This not only spreads the artwork of local artists, and opportunities for them, but it also shows what we are about here.
U5280: You have some amazing pieces all throughout our city, what has been your favorite and why?
Jaime: Thank you for the compliment! I don't have a favorite piece. They are each my favorite until the next one haha. By that I mean that they are all different specifically because each piece is in a different location and each design is based on that unique site. What I enjoy the most about making work in the street is that you get to know each location so well. Each corner or pocket in this city has it's own vibe and getting to connect with that particular spot is to me what it's all about. As an artist, the people you meet while you are installing the work are the same ones that live with the art everyday after you pack up and leave. For me personally, it's important to have a connection to the community so that they will have a connection to the art. That's the goal anyway.
U5280: How did the partnership with Breck come about?
Jaime: Ryan over at Breckenridge Brewery contacted me a while back about doing a design for their artist series board, but due to some schedule conflicts I wasn't able to participate. Fortunately we were able to circle back and make it happen this year! They have been super awesome to work with.
U5280: If you could collaborate with any artist who would it be and why?
Jaime: Leonardo Da Vinci because I feel like he's equal parts artist and inventor.
U5280: How did the theme for the Breck Brew come about, it seems like every board in the series so far has told a story?
Jaime: Snowboarding has always been very special to me. It's given me some of the most physically surreal moments in my life as well as some of the best memories with my friends and family. In light of this special connection, I wanted to create a design to honor everyone that holds winter in a high regard. Every year I start seeing people get anxious for winter to come posting tons of antsy social media posts about missing snowboarding and stuff like that. I had this idea of illustrating Old Man Winter conjuring up snow. Kind of like a Santa Claus specifically for winter people creating a blanket of powdery snow to warm their hearts.
U5280: Finally what is your favorite Breckenridge Beer?
Jaime: Hmmmmm really tough call. I think it changes depending on when you ask me. A couple months ago I would have said the Agave Wheat. At this moment it's the Vanilla Porter.
Breckenridge Brewery: Opening Day Party 2016 // An Interview With Nick Hughes
For the past four years, Never Summer Industries and Breckenridge Brewery have teamed up to welcome the new season with a custom designed snowboard. Always one of our "Things To Do" events this time a year, we have had the chance to attend all the previous parties. The event itself has become a rite of passage amongst snowboard and skiing enthusiasts as well as the beer drinkers of our fair state.
It's this time of year that we get together with our friends at Never Summer to prepare for Opening Day of the winter sports season. Opening Day isn't just a day, though; it's a living, breathing, mini-season that varies by region. It's celebrated across the country with events throughout November and into December.
They are officially kicking off Opening Day in Denver on Saturday, November 5th, at the Punch Bowl Social. Plan to join the party and enter to win the first of the snowboard giveaways. From 5:00 - 10:00 pm they will be serving up Breck beer with live music from MF Ruckus. Never Summer is celebrating its 25th anniversary, and they'll be showing their new full-feature film. Be sure to check out Nick Hughes' art exhibit & play some games with friends while you're there.
So, put those golf clubs and fishing poles aside and bring out your snowboards and skis for a fresh wax courtesy of 7Twenty Boardshop. It's a free parking lot party you won't want to miss!
We had a chance to catch up with Nick Hughes who designed this years board and asked him a few questions about how the idea came to be and a little bit of his background.
(U5280) How long have you been designing and tell us a little about yourself (background).
(Nick) I've been an artist and designer for about 10 years now. I started getting really serious about art in college and got a studio in downtown Denver right after graduating. Nowadays I work primarily as a large-scale designer, designing vehicle wraps and graphics for interior and exterior walls. However, my background is in large scale painting and digital art.
(U5280) How did you get involved in this series?
(Nick) I did a pretty cool piece for Breckenridge Brewery's Agave Wheat beer a while back. After that they asked me if I wanted to have my artwork featured on the board this year, and I couldn't say no.
(U5280) What was the inspiration for this series and design?
(Nick) I really wanted this board to scream Colorado, from the old west to today. You could say the girl is just like Colorado: outdoorsy, classy, bold, and beautiful.
(U5280) Do you snowboard yourself?
(Nick) Absolutely. That is one of the great privileges of growing up in Colorado.
(U5280) Who are some of your influences in the design world?
(Nick) The design world is a bit bland and predictable these days so I focus more on the art world. And with that said I like what the illustrators James Jean and Tomer Hanuka have done the past few years.
(U5280) How much work goes into the process of designing a snowboard?
(Nick) On some designs I can jump right in and get an idea out in one sitting. Other times I spend weeks on a design gathering reference material, sketching out compositions, creating linework, coloring, shading and refining everything as I go.
(U5280) If you could help design or be part of a large project what would it be and why?
(Nick) I have always had the idea of wrapping one of those crazy angular rooms in the Denver Art museum from floor to ceiling with artwork printed on vinyl. I think it would be really great if you entered the room and you were basically inside of the artwork itself because it was that big. That would be the most extreme version of digital art that I can think of.
(U5280) Finally what is your favorite Breck Brew?
(Nick) Agave Wheat, hands down.